Model Young Package 2024 Final Results

Packaging design for sweets that pleases the eye, too. Model Young Package announces the 2024 winners.

Sweets in the Box

The international packaging design competition Model Young Package celebrated its 28th edition with an award ceremony on 18 June 2025 at Radlická Kulturní Sportovna in Prague. The event brought together guests from the confectionery industry, participating designers, representatives of the Model Group, and the general public. Winners of both the Open Contest and the Professional Challenge were officially announced.

Open Contest: High School Category

Students of secondary and tertiary schools from the age of 15

1st Place: 3,000 EUR

Anna Štěpánová – Kitty Tongues

Secondary School of Applied Arts for Musical Instruments and Furniture, Hradec Králové, Czech Republic

An elegant box for chocolate cat tongues with an original opening mechanism – both sides open with a single pull. It combines minimalist design with playful aesthetics, making opening the box an intuitive and fun experience.

2nd Place: 2,000 EUR

Nigina Karieva – Sweet Tradition

Ave Art Ostrava, Czech Republic

This minimalist, glue-free folding packaging inspired by origami promotes eco-friendly packaging. Its durable construction and clean lines reflect Czech craft traditions while meeting modern market demands for sustainability and functionality.

3rd Place: 1,000 EUR

Sevastyan Sokolov – Hašlerka Box

Higher Vocational School and Secondary Technical School of Graphic Arts, Hellichova, Czech Republic

The new paper packaging for the iconic Hašlerky candies replaces the plastic packaging. It combines a spring mechanism made of folded paper with a clean blue and white design and references the traditional Czech brand through modern, elegant packaging.

Open Contest: Unlimited Category

University students or designers without age restrictions

1st Place: 4,000 EUR

Paula Cano Gutierrez, Philipp Hainke – Treasure Box

Germany

The fold-out packaging designed for Ferrero Rocher transforms its compact shape into an attractive display. It combines luxurious gold paper, a layered structure, and side windows for maximum effect. The design combines aesthetics, sustainability, and functionality in one.

2nd Place: 3,000 EUR

Cristina Mollinedo Deschler – Turrón de Adviento

Media University of Applied Sciences Berlin, Spain

The packaging for Spanish turrón, inspired by an Advent calendar, transforms into a Christmas tree when opened. The hexagonal shape ensures stackability and visual appeal. The design combines cultural traditions with practicality and a festive atmosphere.

3rd Place: 2,000 EUR

Laura Frühmesser – XXPAND

University of Applied Arts Vienna, Austria

A multifunctional popcorn container that changes shape when heated in the microwave, visually emphasizing the volume of the popcorn. Thanks to its folding locks, it can be easily folded into three shapes. It combines paper engineering and practical design with an attractive, interactive user experience.

Open Contest: Special Awards

Outstanding work with special jury and Model recognition

Model Group Innovation Centre Prize

Joshua Valentin – Paper Blister

Zurich University of the Arts, Switzerland

This single-material solution in the form of a paper blister uses laser perforation and folding to create a 3D shape. It offers good visibility, sustainability, and a premium look for foods such as dates. An aesthetic and ecological approach in one.

Chairwoman of the Jury’s Award

Samira Langhammer – Monstrito

HBKSaar, Germany

A playful, recyclable corrugated cardboard piñata designed for children's parties. With its pop-up elements and controlled opening, it offers a safe, plastic-free alternative to traditional piñatas – ready for immediate use and fun.

Online Award

Daniela Švédová – Macaroom

Strážnice Secondary School, Czech Republic

A sturdy paper box with pull-out drawers protects macarons during transport and storage. Eco-friendly material and functional design ensure safety, clarity, and elegant presentation of luxury confectionery.

Professional Challenge – briefing by Läderach

1st Place: 6,000 EUR

Lukas Klimpel – RevealBox – The “Schiffli” Evolution

A modernized version of the iconic Läderach packaging with a larger window that reveals the chocolate from both the front and back. Made from smooth cardboard, it offers a resealable mechanism, an angled product presentation, and is ready for mass production.

2nd Place: 4,000 EUR

Daniela Švédová – FrischSchoggi Concept

The packaging with a hinged back combines elegance and functionality. The design enhances the aesthetic and sensory experience of unpacking, is easy to use and technologically feasible, with an emphasis on sustainability.

3rd place: 2,000 EUR

Libor Vožda – On the Wave of Chocolate Flow

Inspired by the textures of the Läderach brand, a packaging with a corrugated structure and adjustable bottom was created, which adapts to different shapes of chocolates. It combines sophistication with functionality and maintains easy access to the product.

The Competition Jury

This year's jury was chaired by Prof. Pelin Celik from HTW Berlin.

Other members included:

Haluk Aysan, Head of Procurement, Lindt & Sprüngli
Marek Jankiewicz, Senior Packaging Technologist, E. Wedel
Christian Loritz, Export Manager, Medovník Original
Hrvoje Car, Packaging R&D, Kraš
Yücel Metin, Head of Packaging Competence, Model Holding

In the second round – Professional Challenge, the designs were evaluated by representatives of Läderach:

Andri Niggli, Head of Global All Year Product Management Marketing
Tonacie Courtiade, Senior Packaging Engineer
Reto Koller, Category Manager Packaging

Model Young Package 2024 Jury: Left To Right: Yücel Metin, Marek Jankiewicz, Hrvoje Car, Pelin Celik, Christian Loritz, Haluk Aysan

Andri Niggli

Tonacie Courtiade

Reto Koller

Event gallery

Embracing the playful theme “Sweets in the Box,” the evening offered a lively programme hosted by presenter Anna Bangoura. Magician Ondřej Pšenička captivated the audience with his sleight of hand, while the “Cake or Fake” challenge invited guests to put their senses to the test. The celebration wrapped up with a vibrant DJ and live violin performance by Burysax, keeping the atmosphere festive until late.

See pictures from the evening in the gallery.

Photo by Kuba Zeman

About the Competition

Model Young Package has been an annual competition by the Model Group since 1996, bringing together hundreds of design talents, impressive creations made from sustainable materials, and an inspiring exchange of ideas about the packaging of the future.

This year's theme Sweets in the Box challenged designers to rethink the packaging we commonly see on store shelves – chocolate, cookies, candy, and gum. The result is imaginative and technically sophisticated prototypes that show that even sweet products deserve smart and sustainable packaging.