Sweets in the Box

Model Young Package 2024

Winning Concepts

In 2024, the Model Young Package competition challenged participants to design sustainable packaging for sweets—drawing on nostalgia, personal favourites, and playful imagination. The theme encouraged designers to go beyond protection and functionality, aiming to tell stories and engage the senses. As always, the focus was on paper-based materials, with the most compelling prototypes earning a chance to be developed further in collaboration with real customers.

In the second round, the competition partnered with the renowned Swiss chocolate manufacturer Läderach, giving selected participants the opportunity to refine their ideas for a real-world premium brand.

Professional Challenge – briefing by the Läderach

1st place

RevealBox – The “Schiffli” Evolution

Lukas Klimpel (GER)

RevealBox reimagines Läderach’s “Schiffli” pack with a refined, modern silhouette and enhanced functionality. Made from solid board, it features a large window for striking visibility and a clean front with only the iconic logo. A tilt for display, tamper tab, and click-lock closure add quality and ease. Flat-packed and machine-ready, it balances bold design, premium feel, and production efficiency—while keeping the focus on the chocolate.

2nd place

FrischSchoggi Concept

Daniela Švédová (CZE)

Secondary school Strážnice

Created for a Läderach competition, this packaging design reflects the brand’s values of quality, craftsmanship, and aesthetic experience. I aimed to balance elegance, simplicity, and originality while emphasizing functionality and the unboxing moment. Premium chocolate deserves more than great taste—it should offer a complete sensory experience, with packaging that’s both practical and sustainable.

3rd place

On the Wave of Chocolate Flow

Libor Vožda (CZE)

Inspired by Läderach’s original motifs, I aimed to evoke luxury and sophistication within the limits of paper construction. The chest-like shape evolved through working with their textures—playful like flowing chocolate. The design balances function and elegance, with clean, minimal shapes that keep the contents secure and accessible, using as few decorative elements as possible.

Unlimited Category

Concepts by university students and designers of any age.

1st place

Treasure Box

Paula Cano Gutierrez, Philipp Hainke (GER)

TreasureBox is an innovative packaging designed to elevate the unboxing experience across various applications, displayed with Ferrero Rocher as example. The design transforms from a compact 2x4 grid to an eye-catching 4x4 presentation mode, featuring fold-out layers with secure inlays and side windows for visibility. Crafted from gold-finished paper, it combines premium aesthetics, functionality, sustainability, and production feasibility, offering a versatile and impactful packaging solution.

2nd place

Turrón de Adviento (Advent Nougat)

Cristina Mollinedo Deschler (ESP)

Media University of Applied Sciences Berlin

Turrón is definetely the most typical and iconic Christmas sweet of Spain. Turrón´s packaging is too simple and boring. Me having both a German and a Spanish family, I grew up also opening the advent calendar so I thought, why not combine both? I designed a box with an hexagonal shape that when you open the doors turns into a Christmas tree. The hexagonal design is perfect for transportation and the boxes can be stacked as well.

3rd place

XXPAND

Laura Frühmesser (AUT)

University of Applied Arts Vienna

“XXpand” is a multifunctional caramel popcorn packaging made of coated parchment paper that highlights the popcorn during microwave preparation by showcasing the expanding volume of the packaging and ensures easy handling. After the caramel popcorn is popped, the lids can be removed as desired to transform the package into 3 different forms. My passion lies in paper engineering and as an industrial design student I’m interested in implementing folding techniques into useable designs.

High School Category

Concepts by students of secondary and tertiary schools from 15 years of age.

1st place

Kitty Tongues

Anna Štěpánová (CZE)

Secondary School of Arts and Crafts, Music Instruments. and furniture, Hradec Kralove

A box for chocolate cat tongues that stands out not only for its design but also for its innovative opening mechanism. The minimalist yet playful illustrations of cats are designed to make the product appear elegant while also sparking interest. The box is constructed in such a way that when you pull on one side, the other side automatically opens as well. This easy-to-use system ensures a convenient and fun way to access the contents.

2nd place

Sweet Tradition

Nigina Karieva (CZE)

Ave Art Ostrava

The design prioritizes sustainability and simplicity, emphasizing eco-consciousness in modern packaging. Inspired by origami, I created a glue-free, minimalist structure that reduces waste while ensuring durability. This design reflects Czech craftsmanship traditions and provides a practical, environmentally friendly solution for today’s consumers.

3rd place

Hašlerka box

Sevastyan Sokolov (CZE)

The College of Graphics and Secondary Graphic school (Hellichova)

I have chosen Hašlerka, because I don't think the classic non-eco plastic bag is enough to highlight this iconic regional Czech herbal candy. The new Box is a balance between simplicity, and freshness, offering a clear look.A spring-lock mechanism uses traditional paper folding technique that makes opening the box both playful and functional.The minimalist design keeps only the essential blue&white colors and the stripes.Made from 290g/m² SIRIO COLOR 25 paper, printed with white ink on Mimaki.

Special Prizes

Honorable awards for innovative or otherwise interesting prototypes.

Model Group's Innovation Centre Award

Paper Blister

Joshua Valentin (CHE)

Zurich University of the Arts

The prototype features an innovative paper blister packaging, transforming from a flat surface into a stable 3D form through laser-cut perforations and folding. Designed as a single-material solution, it offers sustainability, transparency, and elegance, making it ideal for premium products like Medjool dates and other treats.

Chairwoman of the Jury's Award

Monstrito

Samira Langhammer (GER)

HBK Saar

Monstrito (Spanish for 'little Monster') is a sustainable, pre-filled piñata designed for kids, filling a market gap for ready-to-use piñatas. Made entirely from recyclable corrugated cardboard, it combines fun, functionality, and eco-friendliness. The piñata features a playful monster design with pop-out elements, creating a striking 3D effect. Engineered creases ensure it breaks in a controlled, exciting way, offering a convenient, plastic-free party solution.

Online Award

Macaroom

Daniela Švédová (CZE)

Secondary school Strážnice

The macaron box is designed with a focus on functionality and practicality. Made from eco-friendly 350 g paper, it ensures strength, stability, and durability during transport and storage. The well-thought-out sliding drawer system allows for easy handling and secure storage of the macarons. This design guarantees their perfect presentation and protection from damage, making the box a practical and elegant packaging solution.