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    Sustainability

    Your waste is our most important raw material

    Model Group Sustainability Report

    The core of our corporate culture has always been closely linked to sustainable development and is reflected both in our corporate philosophy, QUINTESSENCE, and in our business model, the closed paper cycle. For us, it is not a question of whether economy and ecology go well together. It is a law of nature and the basis of our business. We are convinced that only sustainable management can guarantee lasting success. 

    Report

    Model Group

    Filename
    Model Group Sustainability Report 2024.pdf
    Size
    16 MB
    DOWNLOAD FULL REPORT (PDF)

    Strategy

    Business model

    Our closed paper cycle

    Since our inception in 1882, the Model Group has upheld a closed paper cycle principle, realizing the value of recycling recovered paper. Since then, we have been producing packaging solutions from corrugated and solid board. Our business model is based on a vertically integrated value chain that covers all steps from development to production and delivery of packaging solutions. This integration enables us to ensure quality and efficiency along the entire process and to meet the specific requirements of our customers.

    Sustainability strategy

    As part of our sustainability strategy, the “sustainability trilogy”, we pursue three focus areas: Protecting ecosystems, Creating value, Empowering people.

    Protecting ecosystems

    Our approach to handling the environment is prevention. We maintain an efficient internal system for managing the environment, follow the principle of prevention and provide an effective emergency plan in case of detrimental environmental consequences. We strive for continuous improvement of our environmental results and take a preventive stance towards environmental hazards.

    Empowering people

    Our company represents a social organism consisting of voluntary members wherein everyone does what they can and contributes to the whole.Individuals are expected to have as much freedom to associate with others as possible so that their abilities can be enhanced to the fullest. We are home to strong individuals who forge connections by working together to create our vision and make it a reality. This unifying goal is the inspiration behind all our activities and is our most precious asset. It turns our employees into partners, ensuring everyone takes personal responsibility for their own actions.

    Creating value

    We start with paper waste and use it to create beautiful packaging. This metamorphosis represents our value chain which combines economy and ecology. We have been inspired by this process for generations. We are passionate about packaging and the hidden beauty. If you look closely, you will discover grace and strength even in the seemingly most ordinary packaging.

    Actions

    Protecting ecosystems

    In alignment with our business model, we recognize our greatest potential for mitigating climate change in the promotion of a circular economy. This has been at the heart of our activities - for over 140 years. The conservation of natural resources and the responsible use of raw materials remain our constant priorities. However, even within a circular economy, emissions are inevitable. That is why we have set ourselves emission reduction targets, which have been validated by the Science Based Targets initiative (SBTi).

    To achieve our targets, we have set up the Model Circular Impact Plan, which outlines the strategies and key measures defined by the Model Group to achieve its emission reduction targets for 2030. It is built around four main pillars:

    • Promoting the use of 100 % recycled products
    • Transitioning our energy mix to low emission energy sources
    • Reducing our energy use by improving energy efficiency
    • Engaging our suppliers to implement emission reduction programs

    Empowering people

    The health and well-being of our employees are our top priorities. Regular physical activity is a key element of a healthy lifestyle, which is why we offer a diverse range of team sports activities across the Model Group. In 2024, our Model locations in Germany participated in various running and hiking events, including the company run in Leipzig, the Lollslauf in Bad Hersfeld, and the corporate hiking day in Erfurt.

    In addition to encouraging sports activities for our employees, we place great importance on being an active part of the local communities at our various locations. As part of this commitment, our colleagues from Model Pakiranja d.d. supported a neighborhood football tournament near our plant in Zagreb in June. In September, our German team from Model GmbH organized a sports event for employees and businesses in the industrial park in Bad Bentheim.

    The Group also supports local sports clubs at numerous Model locations, for example by purchasing training clothing or providing financial support for the modernization of sports facilities.

    Creating value

    The Model Young Package competition, launched in 1996, is an annual international contest for innovative packaging design. Organized by Model, it invites students, universities, and independent designers to create new prototypes based on a fresh theme each year. Past themes have included packaging for e-commerce, food, drinks, or sweets.

    Each year, the competition attracts hundreds of submissions from all continents except Antarctica, bringing together diverse backgrounds, cultures, and ideas. This global reach extends the exchange of inspiration beyond generations, highlighting the universal importance of innovative and sustainable packaging.

    Over the years, Model Young Package has evolved to reflect changing trends and expectations in packaging. What was once a packaging competition is increasingly becoming an ideas and innovation platform for creative students/designers/people from all countries. In combination with our professional designers, our broad customer base and contacts in various fields and industries, the best ideas can be brought to life.

    This approach helps us to stay in touch with new generations and provide innovative, sustainable solutions for our stakeholders.

    Our sustainability ratings

    We actively participate in a wide array of ESG ratings. Such ratings demonstrate transparency of Model’s sustainability strategy.

    Explore more about sustainable topics

    CDP rating

    Model Group achieves a B in the CDP Climate Change rating

    Model Group achieves a B in the CDP Climate Change rating

    Press releases Sustainability
    Recognition for CSR efforts

    Awarded with the EcoVadis Gold Medal

    Model Kramp receives an excellent rating from EcoVadis for CSR efforts. 

    Awards Sustainability
    Reducing CO₂ emissions – with science-based targets by 2030

    SBTi: Climate-neutral packaging

    The Model Group sets clear targets for reducing emissions in its own value chain.

    Sustainability